Promotional Flash Game: New Approach into Marketing

Promotional Flash Game: New Approach into Marketing 6 I have been approached by MARS ® who are one of the largest manufactures of chocolate related products. They are looking for a new alternative approach to advertise towards consumers and have requested myself to develop a flash game that will market and publicise their product in a fun, engaging, family friendly way that will advertise to consumers in a positive way. Over the years marketing has helped build and expand the MMs brand and has created a positive reputation of MARS ®. Computer-animated MM characters with cartoon-like storytelling have proved popular on television and it has helped to increase the brands recognition as a candy icon. Gaming is big business around the world and screen time is increasing at a steady rate. Eight to twenty-year old are the biggest consumers of chocolate and are one of the biggest users of new technology. Linking advertising with interactive gaming is a marketing dream as the intended audience is seeing this brand every day. This new proposed alternative way of advertising to consumers is creating a Flash game that will publicise their brand and product in a beneficial way. This proposed flash game can lead to positive outcomes for MARS ® as this a link to this game could be located on the companys home page on their website, which would make consumers more interested in their product creating an increa se in sales for MMs creating profits for MARS ®. The proposed flash game will be a remake of the retro of the 1980s-video game Pacman, but will be created with a twist. The game will be created using logos and images sourced from MARS ®s websites. The main villain is an alternative to the original to the game and is rebranded MM themed to the new main character Red who has been an icon to the product for more than 50 years being soon on numerous internet and TV commercials. The game will mainly feature MM and Skillites related characters. The game will have a background that will blend in well with the games design and concept. As mentioned, the flash game will be a remake of the retro of the 1980s-video game Pacman ®. The game will have multiple levels and difficulties. The game will begin with a start game page, exhibiting the main MM character Red, the start page will also contain URL links to MARS ®s products page, history of MMs and the MM logo. The levels will be created to look like the original Pacman game but will have MMs instead of dots, Skillites instead of fruit and MM characters instead of ghosts, and a human hand instead of Pacman to eat the MMs. The human hand with be navigated by the players using the arrow keys on their keyboard, using the arrow keys human hand icon can then travel up, down and left to right. For scene navigation, the player must select the button using their mouse to proceed to the next scene. The main objective of the game is for the human hand to eat all the MMs without being attacked and killed by the MM characters, If the human hand can eat all the MMs without bei ng attacked then the hand proceeds to the next level of the game. The characters for the flash game are as follows: Main hero controlled by Player: The player controls the hero using the arrow keys. Villains controlled by CPU:       These are the main villains for the game that will attack the player and will deplete the live icons on the games background. Main Villain Controlled by CPU: MMS ® Red The self-proclaimed leader of the group, red is full of both himself and delicious milk chocolate. Bonus Points Icon: This Icon of skillets if ate by the player, it will add bonus points which will be added to the players scoreboard. 1/03/17: Today I created the concept and explained how the game will function. I have also decided which brand and company, I will use for my promotional game. Ive also decided what theme I will develop for my game which will be Pacman. I also finalised the final design for my game and have decided which characters will be implemented in the game. Next time I will continue the theory and reporting work for my game. 3/03/17: Today I commenced the flowcharts for my game and finished them, it also includes the coding algorithm I will be using, as well as the procedure I will be using. It also shows how the user (Player) for the game will navigate the games function and layout. Next time I wish to begin developing the flash game and to commence coding. 6/03/17: Today I started the development for my flash game, by creating the layout and main features for my game. I have commenced coding the game and started developing the first level and scene, I have also made many buttons in my game that will navigate the player to the next scene. Next time I will continue the development for my flash game and will continue coding. 8/03/17: Today I continued the development for my flash game by creating the games layout, functions and scenes for my flash game, which includes the design, animations, sound effects that goes with the relevant scene, and URL links to the MM products page and MMs history. I also included some amusing songs and images. I also edited my flash games report. Next time I aim to be nearly finished developing my flash game and working towards the final editing stages for my game. 15/03/17: Today I finished the development phase for my game and started evaluating my game. My game has some issues with some buttons. But the main buttons for the game function. Today I did a beta test on my flash game, I also updated my project log. Next time I aim to complete the evaluation phase for my game. 21/03/17: Today I finalised my game for final submission. My game design looks appealing and creative and it suits the theme of my game. However, I did encounter some problems throughout the project with coding my game and the games functions. Because of this a minority of functions and buttons for my game dont work which is unfortunate, however the games background music, URL links and animations work accordingly. Next time in the future to resolve these issues, I wish to learn more flash coding techniques for resolving coding problems, by using better resolutions, that I had during my projects development, so I dont encounter these problems again. Because of these issues, Ive learnt what not to do next time I develop a project like this. Overall, I believe my game has the design and concept for a complete game but unfortunately the issues as explained earlier are interfering with this and I need to find better solutions in the future to overcome these issues, by using the trial and error principle.

Animal Farm, by George Orwell :: Animal Farm Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Animal Farm   Ã‚  Ã‚  Ã‚  Ã‚  Theme. What is it? A theme is a central idea of a story that usually reveals something about human nature. A theme is usually unstated as are the themes in George Orwell’s Animal Farm. One theme that can be taken away from the story is weakness can be easily dominated through language and ignorance. This will be seen through the manipulative language of Squealer and the gullibility of the animals.   Ã‚  Ã‚  Ã‚  Ã‚  One way in which this can be seen is through Squealer. In one situation all of the apples and milk will be given to the pigs a few animals disagree with this. â€Å"Comrades!† he cried. â€Å"You do not imagine I hope, that we pigs are doing this in a spirit of selfishness and privilege? Many of us actually dislike milk and apples. I dislike them myself. Our sole object is to preserve our health. Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well being of a pig. We pigs are brainworkers. The whole management and organization of this farm depends on us. Day and night we are watching over your welfare. It is for your sake that we drink the milk and eat those apples. Do you know what would happen if we pigs failed in our duty? Jones would come back! Yes, Jones would come back! Surely, comrades,† cried Squealer almost pleadingly, skipping form side to side and whisking his tail, â€Å"surely there is no one among you who wants to see Jones come back?† The animals all are in agreement that they do not want Jones back, therefore; believing that the pigs health was the upmost concern (Orwell 820). Here one can see that the animals are easily deceived through a few big words and a lot of fast talking that can be easily confused if one does not pay attention closely. When the animals agree with the fact that they do not want Jones back they assume that they must also be saying that the pigs need the apples and milk to help keep them in health. Although this is not what they are saying, they are saying that they do not want Jones back, and they believe that the way to keep him away is to give the pigs the apples and milk because they stand vehemently against Jones. So now the animals believe that the pigs are entitled to special privileges in order to keep Jones from coming back. Time and time again the animals are deceived because by agreeing with one thing they believe that they are agreeing with everything.

Orchestra Concert

The music played throughout all of the concerts adhered to be diverse. The instruments, the individuals performing, and the conductor all proved to be outstanding. The concerts proved to be interesting as I witnessed them, first hand. The first concert I attended was performed by the Dallas Symphony Orchestra. The orchestra had performed Shostakovich’s â€Å"Symphony NO. 7, Leningrad† from the Romantic era. The orchestra was a large ensemble (1) containing various instruments that contributed to the overall sound of the piece. Since the orchestra was a large ensemble, just like the instrumentation common in the Romantic era, the orchestra was able to perform in a lively, vigorous manner, probably vivace (2). The orchestra performed tutti (3), in which all of the instruments of the ensemble played together. Every member of the orchestra played with exactness and steady energy, or in other words, con gusto (4). Overall, all the instruments included in the ensemble were needed for the piece to sound fanciful. In addition to the large ensemble, the orchestra played in an allargando (5) manner, in which the orchestra grew louder and then softer, which is also common to the Romantic era. As the orchestra progressed through the piece, the orchestra used various bow styles in order to dramatize the music. The ensemble played the symphony using legato, marcato (5), and spiccato (6), which contributed to the immense sound. The composer’s style of this piece was typical for the Romantic era because the composition was extensive, and included the piano, which is a well-known, as well as, important instrument in the Romantic era. The symphony, although has many characteristics included in the Romantic era, is not completely similar to other pieces that I have performed that are included in the Romantic era. Unlike the Shostakovich’s symphony, â€Å"Largo†, is a slow and steady piece that includes dynamic fluctuations. Similar to the symphony, the piece â€Å"Bacchanale† involves using marcato throughout the piece. While the orchestra was performing, the audience sat silent in order to observe the orchestra. All of the members of the orchestra seemed to be attentive to the conductor, which is important because every member of the orchestra needs to be aware of what is going to happen next in the music. The brass and the string had sections in the music, where they were the most important parts. Overall, the Dallas Symphony Orchestra performed well as a whole group. The second concert I attended was performed by the Richardson Symphony Orchestra. The orchestra performed â€Å"Passacaglia and Fugue in C minor, BWV 582† by Bach, which is part of the Baroque era. The string instruments of the orchestra performed with the hair of the bow, in other words, arco (7). By using lots of motion or most commonly known as mosso (8), the orchestra increased the tension of the piece. The orchestra played at a pretty fast tempo (9), probably allegro. The piece had a distinct part where the harp played. The ensemble was large, in order to attain the full sound of the piece. The instruments played in the orchestra did not comply with the typical orchestras of the Baroque era because it did not have a distinct part where were the main instruments were the piano and the bass, or more commonly known as basso continuo (10). Along with the use of basso continuo, the orchestra used ornamentation by adding grace notes (11) throughout the piece. The Baroque era also included the doctrine of affections (12), in which the Richardson Symphony Orchestra demonstrated by playing faster notes to demonstrate happiness. The style of the composer was distinctive of the Baroque era because he use both ornamentation and doctrine of affections. The bow stroke of the piece that was mostly used was legato. Unlike the piece we previously played in orchestra which is also part of the Baroque era (â€Å"Allegro in D for Strings†), the piece the symphony performed did not have the marcato stroke. My favorite part of the whole composition was when the harp was playing distinctly, but overall the orchestra played magnificently. The intonation of the orchestra was precise and all of the members of the orchestra played well as a whole. The orchestra also performed â€Å"Concerto #23 in A major, K. 488† by Mozart, which is part of the Mozart era. The orchestra included many instruments, as well as the piano, which had a very important part in the piece. The piano seemed to have the solo (13) in the piece. The use of the piano is not a standard to the classical era, although it contributed to the overall sound of the piece. The piece that the orchestra performed was extensive, which is a common characteristic of the Classical era. The composition reflected a fanciful style, known as caprice (14). The composer used some of the typical characteristics of the Classical era, by making the piece lengthier than those of the Baroque era, but the composer also added a twist by using the piano. The orchestra used both legato and marcato to reflect a whimsical style. The composition most likely included cue notes (15), in order to guide the players who were not playing while the piano was. Similarly to the piece that the Richardson Symphony Orchestra performed, â€Å"Menuetto† by Mozart also reflects a fanciful style that uses legato. The composition that the orchestra performed made me feel light-hearted. All of the professional musicians that performed had paid attention to the piano solo, in addition to paying attention to the conductor. Most of the string instruments used the middle part of their bow, in order to play quickly which reflected a fast sound. All of the professional concerts that I attended were a great learning experience but were also a blast to watch.

The Diagnostic Criteria For The Depression Essay - 1358 Words

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