Promotional Flash Game: New Approach into Marketing

Promotional Flash Game: New Approach into Marketing 6 I have been approached by MARS ® who are one of the largest manufactures of chocolate related products. They are looking for a new alternative approach to advertise towards consumers and have requested myself to develop a flash game that will market and publicise their product in a fun, engaging, family friendly way that will advertise to consumers in a positive way. Over the years marketing has helped build and expand the MMs brand and has created a positive reputation of MARS ®. Computer-animated MM characters with cartoon-like storytelling have proved popular on television and it has helped to increase the brands recognition as a candy icon. Gaming is big business around the world and screen time is increasing at a steady rate. Eight to twenty-year old are the biggest consumers of chocolate and are one of the biggest users of new technology. Linking advertising with interactive gaming is a marketing dream as the intended audience is seeing this brand every day. This new proposed alternative way of advertising to consumers is creating a Flash game that will publicise their brand and product in a beneficial way. This proposed flash game can lead to positive outcomes for MARS ® as this a link to this game could be located on the companys home page on their website, which would make consumers more interested in their product creating an increa se in sales for MMs creating profits for MARS ®. The proposed flash game will be a remake of the retro of the 1980s-video game Pacman, but will be created with a twist. The game will be created using logos and images sourced from MARS ®s websites. The main villain is an alternative to the original to the game and is rebranded MM themed to the new main character Red who has been an icon to the product for more than 50 years being soon on numerous internet and TV commercials. The game will mainly feature MM and Skillites related characters. The game will have a background that will blend in well with the games design and concept. As mentioned, the flash game will be a remake of the retro of the 1980s-video game Pacman ®. The game will have multiple levels and difficulties. The game will begin with a start game page, exhibiting the main MM character Red, the start page will also contain URL links to MARS ®s products page, history of MMs and the MM logo. The levels will be created to look like the original Pacman game but will have MMs instead of dots, Skillites instead of fruit and MM characters instead of ghosts, and a human hand instead of Pacman to eat the MMs. The human hand with be navigated by the players using the arrow keys on their keyboard, using the arrow keys human hand icon can then travel up, down and left to right. For scene navigation, the player must select the button using their mouse to proceed to the next scene. The main objective of the game is for the human hand to eat all the MMs without being attacked and killed by the MM characters, If the human hand can eat all the MMs without bei ng attacked then the hand proceeds to the next level of the game. The characters for the flash game are as follows: Main hero controlled by Player: The player controls the hero using the arrow keys. Villains controlled by CPU:       These are the main villains for the game that will attack the player and will deplete the live icons on the games background. Main Villain Controlled by CPU: MMS ® Red The self-proclaimed leader of the group, red is full of both himself and delicious milk chocolate. Bonus Points Icon: This Icon of skillets if ate by the player, it will add bonus points which will be added to the players scoreboard. 1/03/17: Today I created the concept and explained how the game will function. I have also decided which brand and company, I will use for my promotional game. Ive also decided what theme I will develop for my game which will be Pacman. I also finalised the final design for my game and have decided which characters will be implemented in the game. Next time I will continue the theory and reporting work for my game. 3/03/17: Today I commenced the flowcharts for my game and finished them, it also includes the coding algorithm I will be using, as well as the procedure I will be using. It also shows how the user (Player) for the game will navigate the games function and layout. Next time I wish to begin developing the flash game and to commence coding. 6/03/17: Today I started the development for my flash game, by creating the layout and main features for my game. I have commenced coding the game and started developing the first level and scene, I have also made many buttons in my game that will navigate the player to the next scene. Next time I will continue the development for my flash game and will continue coding. 8/03/17: Today I continued the development for my flash game by creating the games layout, functions and scenes for my flash game, which includes the design, animations, sound effects that goes with the relevant scene, and URL links to the MM products page and MMs history. I also included some amusing songs and images. I also edited my flash games report. Next time I aim to be nearly finished developing my flash game and working towards the final editing stages for my game. 15/03/17: Today I finished the development phase for my game and started evaluating my game. My game has some issues with some buttons. But the main buttons for the game function. Today I did a beta test on my flash game, I also updated my project log. Next time I aim to complete the evaluation phase for my game. 21/03/17: Today I finalised my game for final submission. My game design looks appealing and creative and it suits the theme of my game. However, I did encounter some problems throughout the project with coding my game and the games functions. Because of this a minority of functions and buttons for my game dont work which is unfortunate, however the games background music, URL links and animations work accordingly. Next time in the future to resolve these issues, I wish to learn more flash coding techniques for resolving coding problems, by using better resolutions, that I had during my projects development, so I dont encounter these problems again. Because of these issues, Ive learnt what not to do next time I develop a project like this. Overall, I believe my game has the design and concept for a complete game but unfortunately the issues as explained earlier are interfering with this and I need to find better solutions in the future to overcome these issues, by using the trial and error principle.

Animal Farm, by George Orwell :: Animal Farm Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Animal Farm   Ã‚  Ã‚  Ã‚  Ã‚  Theme. What is it? A theme is a central idea of a story that usually reveals something about human nature. A theme is usually unstated as are the themes in George Orwell’s Animal Farm. One theme that can be taken away from the story is weakness can be easily dominated through language and ignorance. This will be seen through the manipulative language of Squealer and the gullibility of the animals.   Ã‚  Ã‚  Ã‚  Ã‚  One way in which this can be seen is through Squealer. In one situation all of the apples and milk will be given to the pigs a few animals disagree with this. â€Å"Comrades!† he cried. â€Å"You do not imagine I hope, that we pigs are doing this in a spirit of selfishness and privilege? Many of us actually dislike milk and apples. I dislike them myself. Our sole object is to preserve our health. Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well being of a pig. We pigs are brainworkers. The whole management and organization of this farm depends on us. Day and night we are watching over your welfare. It is for your sake that we drink the milk and eat those apples. Do you know what would happen if we pigs failed in our duty? Jones would come back! Yes, Jones would come back! Surely, comrades,† cried Squealer almost pleadingly, skipping form side to side and whisking his tail, â€Å"surely there is no one among you who wants to see Jones come back?† The animals all are in agreement that they do not want Jones back, therefore; believing that the pigs health was the upmost concern (Orwell 820). Here one can see that the animals are easily deceived through a few big words and a lot of fast talking that can be easily confused if one does not pay attention closely. When the animals agree with the fact that they do not want Jones back they assume that they must also be saying that the pigs need the apples and milk to help keep them in health. Although this is not what they are saying, they are saying that they do not want Jones back, and they believe that the way to keep him away is to give the pigs the apples and milk because they stand vehemently against Jones. So now the animals believe that the pigs are entitled to special privileges in order to keep Jones from coming back. Time and time again the animals are deceived because by agreeing with one thing they believe that they are agreeing with everything.

Orchestra Concert

The music played throughout all of the concerts adhered to be diverse. The instruments, the individuals performing, and the conductor all proved to be outstanding. The concerts proved to be interesting as I witnessed them, first hand. The first concert I attended was performed by the Dallas Symphony Orchestra. The orchestra had performed Shostakovich’s â€Å"Symphony NO. 7, Leningrad† from the Romantic era. The orchestra was a large ensemble (1) containing various instruments that contributed to the overall sound of the piece. Since the orchestra was a large ensemble, just like the instrumentation common in the Romantic era, the orchestra was able to perform in a lively, vigorous manner, probably vivace (2). The orchestra performed tutti (3), in which all of the instruments of the ensemble played together. Every member of the orchestra played with exactness and steady energy, or in other words, con gusto (4). Overall, all the instruments included in the ensemble were needed for the piece to sound fanciful. In addition to the large ensemble, the orchestra played in an allargando (5) manner, in which the orchestra grew louder and then softer, which is also common to the Romantic era. As the orchestra progressed through the piece, the orchestra used various bow styles in order to dramatize the music. The ensemble played the symphony using legato, marcato (5), and spiccato (6), which contributed to the immense sound. The composer’s style of this piece was typical for the Romantic era because the composition was extensive, and included the piano, which is a well-known, as well as, important instrument in the Romantic era. The symphony, although has many characteristics included in the Romantic era, is not completely similar to other pieces that I have performed that are included in the Romantic era. Unlike the Shostakovich’s symphony, â€Å"Largo†, is a slow and steady piece that includes dynamic fluctuations. Similar to the symphony, the piece â€Å"Bacchanale† involves using marcato throughout the piece. While the orchestra was performing, the audience sat silent in order to observe the orchestra. All of the members of the orchestra seemed to be attentive to the conductor, which is important because every member of the orchestra needs to be aware of what is going to happen next in the music. The brass and the string had sections in the music, where they were the most important parts. Overall, the Dallas Symphony Orchestra performed well as a whole group. The second concert I attended was performed by the Richardson Symphony Orchestra. The orchestra performed â€Å"Passacaglia and Fugue in C minor, BWV 582† by Bach, which is part of the Baroque era. The string instruments of the orchestra performed with the hair of the bow, in other words, arco (7). By using lots of motion or most commonly known as mosso (8), the orchestra increased the tension of the piece. The orchestra played at a pretty fast tempo (9), probably allegro. The piece had a distinct part where the harp played. The ensemble was large, in order to attain the full sound of the piece. The instruments played in the orchestra did not comply with the typical orchestras of the Baroque era because it did not have a distinct part where were the main instruments were the piano and the bass, or more commonly known as basso continuo (10). Along with the use of basso continuo, the orchestra used ornamentation by adding grace notes (11) throughout the piece. The Baroque era also included the doctrine of affections (12), in which the Richardson Symphony Orchestra demonstrated by playing faster notes to demonstrate happiness. The style of the composer was distinctive of the Baroque era because he use both ornamentation and doctrine of affections. The bow stroke of the piece that was mostly used was legato. Unlike the piece we previously played in orchestra which is also part of the Baroque era (â€Å"Allegro in D for Strings†), the piece the symphony performed did not have the marcato stroke. My favorite part of the whole composition was when the harp was playing distinctly, but overall the orchestra played magnificently. The intonation of the orchestra was precise and all of the members of the orchestra played well as a whole. The orchestra also performed â€Å"Concerto #23 in A major, K. 488† by Mozart, which is part of the Mozart era. The orchestra included many instruments, as well as the piano, which had a very important part in the piece. The piano seemed to have the solo (13) in the piece. The use of the piano is not a standard to the classical era, although it contributed to the overall sound of the piece. The piece that the orchestra performed was extensive, which is a common characteristic of the Classical era. The composition reflected a fanciful style, known as caprice (14). The composer used some of the typical characteristics of the Classical era, by making the piece lengthier than those of the Baroque era, but the composer also added a twist by using the piano. The orchestra used both legato and marcato to reflect a whimsical style. The composition most likely included cue notes (15), in order to guide the players who were not playing while the piano was. Similarly to the piece that the Richardson Symphony Orchestra performed, â€Å"Menuetto† by Mozart also reflects a fanciful style that uses legato. The composition that the orchestra performed made me feel light-hearted. All of the professional musicians that performed had paid attention to the piano solo, in addition to paying attention to the conductor. Most of the string instruments used the middle part of their bow, in order to play quickly which reflected a fast sound. All of the professional concerts that I attended were a great learning experience but were also a blast to watch.

The Diagnostic Criteria For The Depression Essay - 1358 Words

Depression The diagnostic criteria for the depression: A. Five (or more) of the following symptoms have been present during the same 2-week period and represent a change from previous functioning; at least one of the symptoms is either (1) depressed mood or (2) loss of interest or pleasure. 1. Depressed mood most of the day, nearly every day, as indicated by either subjective report (e.g., feels sad, empty, and hopeless) or observation made by others (e.g., appears tearful). (In children and adolescents, can be irritable mood.) 2. Markedly diminished interest or pleasure in all, or almost all, activities most of the day, nearly every day (as indicated by either subjective account or observation.) 3. Significant weight loss when not dieting or weight gain (e.g., a change of more than 5% of body weight in a month), or decrease or increase in appetite nearly every day. (In children, consider failure to make expected weight gain.) 4. Insomnia nearly every day. 5. Psychomotor agitation or retardation nearly every day (observable by others, no t merely subjective feelings of restlessness or being slowed down). 6. Fatigue or loss of energy nearly every day. 7. Feelings of worthlessness or excessive or inappropriate guilt (which may be delusional) nearly every day (not merely self-reproach or guilt about being sick). 8. Diminished ability to think or concentrate, or indecisiveness, nearly every day (either by subjective account or as observed by others). 9. Recurrent thoughts ofShow MoreRelatedAdjustment Disorder with Depressed Mood Essay1323 Words   |  6 PagesPsychiatric Association has categorized various depressive disorders in the Diagnostic and Statistical Manual for Mental Disorders fourth edition (DSM-IV, 1994). Researchers have investigated the validity of the DSM diagnostic criteria over the years, and have studied various treatment approaches. 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In this paper, depression will be operationally defined as a score level of Beck Depression Inventory-II (BDI-II) developed by Aaron T. Beck (1996). Instrument to Measure Depression The Title of the Instrument The title of the instrument is Beck Depression Inventory-II (BDI-II). Beck Depression Inventory II was developed by Aaron T. Beck (1996). Content of theRead MorePsychopathology Diagnostic Classification Systems ( Dsm ) Or The International Classification Of Diseases ( Icd )1656 Words   |  7 PagesThis paper agrees with the statement â€Å"psychopathology diagnostic classification systems (such as the Diagnostic and Statistical Manual of Mental Disorders (DSM) or the International Classification of Diseases (ICD)) are of little use to health professionals and patients because behaviours are often misidentified and medicalised†. To support this argument, this paper will discuss the most important four main points that contribute to the subjective judgement of DSM and the limitations in validityRead MoreBipolar And Related Disorders ( Bipolar )1289 Words   |  6 Pages2015 Abstract Bipolar Disorder (BD), also known as manic depression, is a mood disorder that is thought to affect some 5.5 million Americans, or 2.6 percent of the population (Treatment Advocacy Center). This paper explores Bipolar I, Bipolar II, Cyclothymic disorder, their features, and treatments. Also discussed is the progression of Bipolar disorder across the lifespan of the client, and high comorbidity with substance use disorders (Depression and Bipolar Support Alliance). Possible causes of BipolarRead MoreComorbidity Disorder In Children Essay1063 Words   |  5 Pagesadolescences with Oppositional Defiant Disorder (ODD) is ADHD, which transpires in fourteen percent to forty percent of children that has ODD, particularly in the ODD children that have more predominant symptoms of defiant and headstrongness. APA (2013) Diagnostic and Statistical Manual of Mental Disorders (DSM-5), states that the Oppositional Defiant Disorder rates are a great deal higher in the population samples of childr en and adolescents with Attention Deficit Hyperactivity Disorder, due to mutual temperamentalRead MorePersonality Assessment Inventory1448 Words   |  6 PagesPersonality Assessment Inventory Introduction The Beck Depression Inventory is a testing tool which is used to evaluate the continuation and severity of the symptoms of depression, as recorded in the DSM-IV-TR (American Psychiatric Associations Diagnostic and Statistical Manual of Mental Disorders, 2000). 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The narrator soon creates an alter ego (though we do not know he is his alter

Infrared Spectral Ranges For Imaging Application - 785 Words

Abstract: Infrared imaging is widely used in biochemical sensing, medical diagnosis, and astronomy. In this summer High Scholar program, we will develop reflection microscopy working at wide infrared spectral ranges for imaging application. Reflection microscopy is based on gold coated parabolic mirrors which make the microscope accessible to visible, infrared, and even terahertz light without chromatic aberration. Here, we will design and build a reflection microscope, and obtain visible and infrared images of simple biological samples such as onion cells to study a resolution and other potential functions of the home-built microscope. Introduction: An optical microscope is an instrument that allows us to view micrometer scale objects in a larger image. [Carl Zeiss] The microscope uses a compound lens which allows to get maximum magnification. The compound lens is made up of multiple lenses that have a common axis, allowing for a high magnification to be possible. The microscope consists of objective lens and eyepiece. The objective lens is a vital part of a microscope since the lens provides a few different variations of power for magnification, and the eyepiece magnification power helps multiply the objective lens power, which will create a large amount of magnification. However, a microscope image is limited by a lens material. Glass (fused silica) is only transparent to visible light and it cannot be used for infrared light. Recently, infrared imaging has been usedShow MoreRelatedThe Impact Of Food Quality On Food Industry912 Words   |  4 PagesMachine vision, as a novel non-destructive analyzing technology, has been widely studied and employed in various industries (Davies, 2012). It can be applied to inspect raw materials or products during manufacturing (Davies, 2013). 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Gender, Race, Social Class And Relationship Essay

Gender, Race, Social Class and Relationship â€Å"How to Date a Browngirl, Blackgirl, Whitegirl, or Halfie† is in the first story collection of Junot Diaz that was published in 1996. Junot Diaz was born in Dominican Republic, he moved to the United States at the age of seven. He is currently a creative writing teacher at the Massachusetts Institute of Technology (Meyer 97). In the short story, Diaz describes how a teenage boy approaches romantic relationships and characterizes the girls based on their race and social class, instead of focusing on their individuality. The author also adds some sarcastic details to point out that a relationship should be built on trust, not massive lies. In the book Beginning Theory: An Introduction to Literary and Cultural Theory, Barry defines narratology â€Å"as the study of how narratives make meaning, and what the basic mechanisms and procedures are which are common to all acts of story-telling† (Barry 214). Barry also introduces the narrative theories of famous narratologist s - Aristotle, Vladimir Propp, and Gerard Genette. In Genette’s theory, he discusses six areas including narrative mode, focalisation, kinds of narrators, timing, types of narratives, and different types of speeches. The story â€Å"How to Date a Browngirl, Blackgirl, Whitegirl, or Halfie† answers six questions from the theory of Genette and has successfully depicted Diaz’s theme regarding the impact of gender, race, and social class on one’s behavior towards others, In hisShow MoreRelatedAnalysis Of Daughter From Danang 1272 Words   |  6 PagesThrough the process of social construction, various social statuses, such as race, class, and gender, are given a deeper meaning than simply a category. In turn, these statuses begin having an effect on the groups they encompass, causing some groups to become dominate over others and shaping the hierarchy of their society. Once established, these statuses begin to intertwine and influence one another, along wi th space and time, which is called intersections. These intersections work together to furtherRead MoreSocial Variables Of Race, Gender, Class And Health914 Words   |  4 Pagesareas of social life using specialized fields of inquiry (Giddens Sutton, 2010). Browne (2005) argues that sociology in simpler terms is planned and organized study of human groups and social life in modern societies, more so concerned with social institution. Contribution of sociologist in understanding human behavior is remarkable. The aim of this paper is to explain how sociologist views the relationship between the key social variables of race, gender, class and health. The relationship betweenRead MoreSocial Class From The Perspectives Of People Of Color, Women, And Gender Orientation977 Words   |  4 PagesSocial Class in America America is divided into groups based on many different characteristics. 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This matrix shows that there is no one way to understand the complex nature of how gender, race and class inequalities within women’s lives can be separated; for they are intertwined within each other. Gender order according to our text is labeled as â€Å"hierarchal† (2008), stating that â€Å"Men dominate women in terms of wealth, power, and social position, but not all menRead MoreClassism: The Concept Essay574 Words   |  3 PagesAt first glance it might appear that a study of first generation students would naturally reflect a racial relationship and race would be the â€Å"ism† that is most influential on first generation students’ university attrition. This is especially true when the focus of the study is turned toward historically black colleges and universities. Additionally, a case could be built for the racial â€Å"ism† aspect of the study by focusing on the history of HBCU and the large concentration of first generation African

Raving Essay Example For Students

Raving Essay Definition PaperSo where is the new fashion of phat pants, street warfare t-shirts, and crazy hair coming from? Its all coming from the new fad of raving. Raves have been in the St. Louis area since 1993. Now in the year of the Millennium, the fad has caught on to many of todays youth. Raves have a short history that began in England, but know the whole world is listening to the electronic beat. Raves are the subculture of today. The first raves were held in England in the mid-eighties, either in empty warehouses or outdoors, in the countryside. Large numbers of people began to gather at all night parties where they danced to a new type of electronic, beat-orientated music. By 1987 or 1988, this new culture had spread to New York and Los Angeles, where it quickly caught on. Soon it would spread to Detroit and Chicago as well. By this time, dance music was composed, specifically, to be played at rave parties and was becoming more and more diverse. In Chicago, at a very popular club, called The Warehouse, a new type of music with a harder hitting, steadier beat called House was developed. Also in Detroit, a new type of music was birthed which captured the soul of the city in its even harder, more mechanical sound, known as Techno. Then in the early 1990s, back in England, two forms of music, called dancehall and dub, were fused with modern technology to create what is now known as Jungle or Drum n Bass. They ha d entirely different types of beats that focused on the drums and the bass. Together, these three types of music, and the culture that followed them, spread and matured rapidly, at the time when the harsh lyrically based sound of rock and roll were beginning to lose their edge. People were beginning to look for a new sound to usher in the new millennium, and they found it at raves. Raves are a unique subculture. There are several steps that one must take to be able to enter into it. One must know the number of the info-line that tells where the party will be. The info-line gives directions to the partys location. The anticipation grows as everyone waits, in the quite night, to get inside. Once inside the party, it is a whole other world. The music is loud, and the numerous strobe lights and lasers are flashing to the beat. A DJ, who mixes records, on a set of two, three, or four turntables, plays the music. Sometimes an artist may perform live, using an array of keyboards, synthesizers, and drum machines. Often the largest sound systems available are used, sometimes pumping out 100,000 watts of sound with stacks of speakers fifteen feet high! This loud pulsating music entices people that are sitting or standing around, to start dancing. The music takes control of their bodies and making them dance like puppets on a string. There is no way that it can be stopped . Vibe is common term used at raves. It is feeling of being in a room with a bunch of total strangers, yet somehow feeling connected. When people greet each other at a rave, they greet with hugs, not handshakes. Often, people do not even introduce themselves before initiating a conversation. People walk around giving out candy, stickers, glow sticks, or colorful flyers to promote future parties. Vendors sell clothing, tapes, CDs, records, water, fruit, and special fortified drinks called smart drinks.